Senseo Creating Competitiveness through an International Alliance

Introduction For the last one decade, Senseo has been an important contributor to the coffee appliances business. The company breakthrough in coffee pod machine has enabled consumers to make quality coffee faster than before (Hollensen, 2010, p.140). Small size and ease of use from Senseo system helps in making the necessary coffee cup. Many households today rely on Senseo automated coffee pod machine.Advertising We will write a custom case study sample on Senseo: Creating Competitiveness through an International Alliance specifically for you for only $16.05 $11/page Learn More The company highlights the coffee pod machine and coffee pods as the ensuing unique value adds in the current global market. These are products that can rapidly obtain, analyze and take action on real-time data inputs. For the products such as coffee pods, Senseo is a market leader in many European countries while it also serves other foreign markets in America continent. The unce rtainties associated with each market are different and part of the Senseo story. The constant adaptation of products and business strategies are defining features of Senseo as a business. This is an important accomplishment of the firm especially when it comes to international expansion. The stiff competition in the global coffee market suggests the need for strategic entry into foreign markets in order to increase the market share (Hollensen, 2010, p.142). Beginning with the development of the patented coffee machine and brewing process in 2001 and extending to Senseo one-of-a-kind coffee ponds, international marketing initiatives have been considered by Senseo as the key to business success. The international alliance between Philips and Douwe Egberts is not just incremental gain but performance gain of an order of magnitude. Concurrently, Senseo has long invested in international market expansion which is another imperative part of this case. Senseo is the result of the partners hip between electronics expert Philips and coffee roaster Douwe Egberts both of which have a degree of autonomy (Hollensen, 2010, p.139). Royal Philips Electronics is based in Netherlands while Douwe Egberts is based in Denmark.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Both of these firms have expanded internationally with substantial brand recognition across the world. This case study is focused on the competitive advantage created through this alliance and the spirit of expansion is reflected in the performance of Senseo in presence of determined competitors. Global market environment The global coffee products market is becoming increasingly saturated. This is because of the increasing number of companies which are venturing into the industry. One of the factors that are contributing to this rapid growth is the increasing distribution of me-too products. This section gives a comprehensive of the coffee products market environment through PEST analysis. PEST analysis Political factors In order for Senseo to operate in the international market, it went through an important strategic alliance. This process of partnering exposed the company to various political factors across different economies. Government stability is a major factor that affects the company business. According to Cavusgil et al (2009), firms intending to enter new market encounter country risks including political risk which refers to the stability of the target country government. Expansion to these markets put the company under these political risks. The success of Senseo in many European countries can be attributed to the political stability of these countries. Thus the firm should reconsider this issue when entering emerging markets in future. In addition, governmental trade laws and regulation are key factors influencing Senseo international business. Between 2001 and 2007, the compa ny success was accelerated by the patented pod machine (Hollensen, 2010, p.141). However, the ccompany has to cope with new environments where such laws do not apply. There are also different intellectual property rights within these environments though Senseo can take the advantage of the alliance as the basis to mitigate any risk associated. Export laws affect the business in that Douwe Egberts has to abide with such legal requirements when exporting the coffee used to make coffee pods.Advertising We will write a custom case study sample on Senseo: Creating Competitiveness through an International Alliance specifically for you for only $16.05 $11/page Learn More Economic The potential markets for Senseo products include the developed and emerging markets. In fact, the economic situation in the European countries where the company operates in terms of monetary issues is a major factor that drives Senseo. The economic trends in home countries of the par tners have also impacted on the business significantly. For instance, it has been reported that one third of the Dutch households own a Senseo machine and the number is expected to increase (Hollensen, 2010, p.140). This is partly because the country is economically stable and individual income is relatively high. Moreover, the fact that Senseo is operating in emerging markets such as the Chinese market suggests the influence of economic factors in these economies. According to Fedorova and Vaihekoski (2009), the major sources of risks in emerging markets are market segmentation and fluctuations in exchange rates (p.6). Single serve brewing concept is expected to impact most developing markets where disposable income has not reached sustainable level (Hollensen, 2010, p.138). Therefore, the economic growth in these markets will be a key driver of Senseo business in future. Socio-cultural factors International business are affected by changes in social environment either positively o r negatively (Baron, 2005, p.207). Senseo operates in several markets with varying social and cultural preferences. Cavusgil et al (2009) connote that cross cultural risk is a key challenge for internationalizing firms. The fact that European consumers have a special attachment to coffee is a major drive for success in the industry. Coffee is consumed daily by all members in a typical European family. Essentially, the international growth of Senseo can be directly related to increasing demand of a faster way to make a cup of coffee. Furthermore, the population has been increasing throughout the decade leading to increase in coffee consumption (De Mooij, 2010, p.71). The new generation is looking for the easiest and convenient lifestyle thus embracing new technologies with both hands. For Senseo and other coffee pod machine marketers, this group forms the largest segment.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Indeed, the typical owner of such a machine is 40 years or below suggesting the significance of the younger generations (Hollensen, 2010, p.140). Therefore, it appears that the high birth rates in potential markets are a factor that can influence the industry as long as it meets the expected lifestyle standards. Technological factors In the last one decade the world has experienced massive technological developments. These changes have been part of the success factors for Senseo. Senseo coffee pod machine is a technological breakthrough that has built consumer intimacy. The company has also sort to differentiate the products through the adoption of new technologies for their products as reflected in the new model machine. Competitors such as Nestle and Melitta Unternehmensgruppe Bents KG have continued to introduce new machines with added technological features. Thus, the competition is somehow based on the technological capability of individual firms. Strategic fit analysis The mar ket environment indicates that Senseo is faced by a number of opportunities and challenges. For instance, the analysis shows that there is a high probability of the company experiencing an increment in the intensity of competition. On the other hand, economic stability and growth coupled with social trends represents an opportunity for Senseo to increase market share and profitability. The high rate of technological innovation presents an opportunity for Senseo to improve the competitive advantage through production of faster and high quality coffee pod machines. However, this is achieved when the company focuses on the core competencies and strengths to exploit the emerging opportunities while converting the weaknesses into strengths (Spence Kale, 2011). Core competencies According to Hitt, Ireland and Hoskisson (2011), firms’ core competencies refer to the capabilities that form the accruing source of competitive advantage (p.82). Johnson, Scholes and Whittington (2008) ar e of the opinion that for a company capability to be considered as a core competency, it should be inimitable, unique, non-substitutable and valuable (p.4). In all operations, Senseo has managed to create a number of core competencies. First, Senseo has developed strong brands that have successfully penetrated the international market. The company has achieved this by forming a strategic business alliance with two important firms. The strong brand is accompanied by the strong brands of individual companies that form the alliance. As noted, creating an overall identity that transparently links coffee and appliance as part of single system and building consumer intimacy around this was the crucial building block to success (Hollensen, 2010, p.140). Secondly, Senseo has built a strong management team to suit the internationalization strategy. As Cavusgil et al (2008) noted the fundamental challenge facing the organizations entering international markets is centered on solving manageria l problems in these markets (p.5). Thus, the success of the company is directly connected to good management. Furthermore, the key people involved in managing such an alliance must have the personal skills to make it a success. SWOT analysis Strength To survive in the international market, it is vital to build a competitive advantage (Harrison John, 2009, p.61). Among the ways through which a firm can achieve this is by improving important strengths. In business operations Senseo has developed a strong brand image due to the effectiveness in designing and producing high quality coffee pod machines. The company has invested heavily on RD such that they produce new products ahead of market competitors. With characteristics of a strategic asset-seeking investment, Senseo has been able to promote long-term goals by reaping the advantages of the two partners (Dunning Lundan, 2008, p.73). The implementation of effective technology enables the company to produce high quality products. Th is satisfies the needs and wants of the consumers in the target markets especially those in European and American countries. Weaknesses The major weakness for Senseo is the narrowed focus on Eastern Europe markets. Cavusgil et al (2009) highlight the importance of market research before a firm decides to enter foreign market. But, Senseo demonstrates failure in this respect as their target market is primarily European countries while other countries could promise better performance. In addition, Senseo has very few products in their portfolio which suggests limited market segments. Coffee appliances are many and the company should attempt to widen the product portfolio and probably enhance their competitive advantage. Opportunities The social changes being experienced in many countries present an opportunity to Senseo. For instance, the growth in population presents an opportunity for the company to increase the current customer base. In addition, the economic growth in some countri es is an opening to new markets. Emerging markets are said to offer greater market development opportunities than those in developed countries but with the offer of higher returns comes higher risks (Cavusgil et al, 2008). The high rate of technological innovation also presents an opportunity for Senseo to enhance global competitiveness. This arises from the fact that the company will be able to develop high quality coffee pod machines (Economist Intelligence Unit Limited, 2009, p.10). Threats Senseo faces intense competition from other multinational companies such as Nestle, Melitta, Tchibo and Aldi (Varga, 2010, p.5). The future success of the firm is threatened by the fact that these companies are also diversifying their products. Therefore, consumer bargaining power in international markets is increasing due to the wide range of products available for them. In addition, Senseo is threatened by low-cost followers from china who must enter the industry in future (Tsui Lau, 2002). In as much as the firm differentiates through the alliance, the low cost followers will never be discouraged as long as new technologies are in place. There could be the fear of the followers developing cheap coffee pod machines that consumers would consider to be better. More interesting is that the followers begin by entering the emerging markets on their way up while Senseo approach these markets from the top. Therefore, the firm is threatened by saturated markets in those emerging markets if the foreign investment comes at a later stage. Creating international competitiveness through core competences Product development has been a long-term priority for Senseo. When the company focused on coffee products to support market entry it needed to create value to customer through innovation and high quality products. In 2001 the company developed the first coffee pod machine that was geared towards the use of coffee pods produced by Douwe Egberts (Hollensen, 2010, p.140). As the machi ne was patented, Senseo was able to increase the market share due to the high demand of the product. Indeed, the company was able to sell more than 15 million coffee machines and more than 8 billion coffee pods in the first seven years (Hollensen, 2010, p.140). According to Uppsala model, the company gradually increased and intensified activities in neighboring markets as the demand increased. By mid-2007 it was estimated that the company sold over five million coffee pod machines in Germany. Currently, Senseo business depends on innovation as patents were revoked in many market environments. Competitors keep on bringing new products into the market thus forcing the company to heavily invest on RD. In 2007 the company launched a new model-the Senseo New Generation-with novel mechanism to accommodate larger cups and new features including insufficient water indicators, larger water reservoir and options allowing users to adjust water quantity (Hollensen, 2010, p.142). This breakthrou gh is a result of the strategic alliance that enables the company to control the development of both coffee pod machines and the coffee pods. The success of a strategic alliance depends on the benefits perceived by each partner especially if their brands are already recognized. In this regard, Senseo had to leverage the equity in the partnering brands in order to give credibility to the new brand (Hollensen, 2010, p.141). While competition may lead to adverse factors like reduced prices of the products, a partnership can succeed by relying on mutual performance (Wallace, 2001, p.859). For instance, when the prices of coffee pod machines went below production costs Senseo continues to succeed as the losses in machine sales are compensated by the profits from coffee sales. Internationalization Hollensen (2010) identifies three models that can define how organizations enter foreign markets namely network, transaction cost and Uppsala models. These models may depend on factors like the type of business; the nature of target markets; the position of the firm in terms of resources; and the corporation motive to include others. Network model is where the supplier develops a good relationship with the buyer and internationalizes in order to service the customer better from another location while depending on resources controlled by other firms. Transaction cost theory is when a firm enters a foreign market and creates activities internally instead of outsourcing especially through exports or foreign direct investment (Dunning Lundan, 2008, p.70). Uppsala model is about how firms gradually increase and intensify their activities in foreign markets by first gaining experience from home markets before proceeding to international markets. From the analysis of Senseo case study, it is evident that the entry strategy to foreign markets can be explained through Uppsala model. The initial market for the firm was the Scandinavian countries where the partners came from. As the demand for coffee pod machines increased in the neighboring markets of France and Germany, the firm would enter the markets. This is reflected in the market being concentrated within the Western part of Europe. Certainly, the single serve brewing concept has proved successful in Europe and the trend is still in the early stages in the U.S. and is yet to impact on developing countries (Hollensen 2010, p.138). In this respect, it would be worth to suggest that transaction cost model for internationalization would serve Senseo business better. This is because the company is well established and has vast resources that can be used to extend assumed business in other potential markets through Foreign Direct Investment (FDI). According to Cavusgil et al (2008), the fundamental challenge facing the firms entering international markets centers on solving managerial problems in these markets (p.5). But Senseo managers have proved to be competent enough such that they can be able to make eff ective decisions about how to mitigate the risks associated with Internationalization. In addition, there are many opportunities in the markets that the company is slack in operation. The American market is the largest in terms of coffee consumption while the Asian emerging markets have opportunities related to economic growth. As Dunning and Lundan (2008) connote, the company should engage market-seeking investment in order to exploit new market besides sustaining the existing one (p.70). In fact, competition in coffee pods machines is concentrated in European countries and moving away from these markets would suggest low competition. Therefore, Senseo should consider entering the emerging markets such as China, India and Brazil. While the developed markets are threatened by saturation, the emerging markets lack branded firms that offer coffee pod machines as well as the coffee pods and capsules. References Baron, D. 2005. Business and the surrounding environment. Journal of Policy Analysis and Management, Vol. 13 (1), pp. 205-208. Cavusgil, S. T., Knight, G., Riesenberger, J. 2008. International business. Upper Saddle River, NJ: Prentice Hall. Cavusgil, S. T., Knight, G., Riesenberger, J. Yaprak, A. 2009. Conducting market research for international business. Upper Saddle River, NJ: Prentice Hall. De Mooij, M. 2010. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Thousands Oak, CA: SAGE. Dunning, J. H. Lundan, S. M. 2008. Multinational enterprises and the global economy. London, UK: Edward Elgar Publishing. Economist Intelligence Unit Limited. 2009. Unlocking innovation in China: An economist intelligence unit report. Available at:Â  http://www.finfacts.ie/biz10/EIU-Innovation_China-Cisco.pdf . Fedorova, E. Vaihekoski, M. 2009. Global and local Sources of risk in eastern European emerging stock markets. Journal of Economics and Finance, Vol.59 (1), pp.1-19. Harrison, J. S. John, C. H. 2009. Foundations in Strategic Man agement. Florence, KY: Cengage Learning. Hitt, M., Ireland, D., Hoskisson, R. 2011.Strategic management: Competitiveness and globalization Concepts. Mason: South Western Cengage Learning. Hollensen S. 2010. Global Marketing: A decision oriented approach. Upper Saddle River, NJ: Pearson. Johnson, G., Scholes, K. Whittington, R. 2008. Exploring corporate strategy: Text cases. New York: FT/Financial Times. Spence, M., Kale, S. 2011. Optimizing the internal value chain: Principles and practices. Journal of Management Organization, Vol. 14 (2), pp. 193-206. Tsui, A., Lau, C. 2002. The management of enterprises on the People’s Republic of China. Dordrecht: Kluwer Academic Publishers Group. Varga, M. 2010. Analyzing the Australian fashion industry according to Porter’s five forces. New York, NY: GRIN Verlag. Wallace, P. D. 2001. Encyclopedia of Ecommerce. New Delhi, India: Sarup Sons. This case study on Senseo: Creating Competitiveness through an International Alliance was written and submitted by user Abrielle Anthony to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sufism Mysticism in Islamic Religion Essay

Sufism Mysticism in Islamic Religion Essay Islamic Mysticism Essay Example Islamic Mysticism Essay Example The term Islamic Mysticism can be defined as the consciousness that is in harmony with the reality. Islamic mysticism is commonly referred to as Sufism in the Islamic world (Nicholson, 1963). The origin of the term Sufism can be derived from the Arabic word Sufi, which means wool. The word sufi was applied to Muslim mystics and ascetics because they wore clothes that were made out of wool (Ahmed, 2008). Sufism also referred to as the Islamic mysticism deals the unique and special powers that are contained in the Holy Book of Qur’an. Sufism can be described as a philosophical approach that strives to portray a condition in which a person unifies with the nature and feels accordant with God. It is vital to understand that a Sufi strives to unite his personal will with God (Weismann, 2011). The term Sufism represents a new dimension in the Islamic religious way of life. Various Muslim clerics, lawyers, and theologians have viewed this particular aspect with much skepticism and suspicion in the recent past (Ahmed, 2008). Their key concern is that some of the Sufism characteristics and statements occasionally appear or feel blasphemous. The source of this skepticism is that Sufism propels a person into feeling completely close with God such that they at one point in time lose their personal identity and ultimately act as God in the process. Also importantly, the goal of Sufi is to absorb completely an individual into God through following a series of religious practices that lead to higher levels of the ecstatic state. It is every Sufi’s aspiration to elevate to such conditions in which they have a direct communication with God. The Sufi History The fundamental scope of this particular essay is to evaluate the Sufism dimension critically in the Muslim religion. The essay will assess the origin of Sufism mysticism and the spread of the Islam religion. Also importantly, the paper will confer with the Sufi teaching, making a comparison with those of Muhammad Ghazi Arabi ideas and concepts. Islamic mysticism can be traced as early as the eighth century. The three principal regions that were associated directly with the Islamic mysticism were central Asia, Mesopotamia, and North Africa. The fundamental orders that emerged from these particular areas were rifa ‘yeah, kbrawiyyah, suhrawardiyyah, and qadiriyyah. All these Sufi orders were founded in the twelfth century and spread beyond the three principal regions (Ohlander, 2010). Sufism was spread to Egypt, Syria, Tunisia, Morocco, Algeria, and part of the sub- Saharan region in West Africa. Later on, the Islamic mysticism was spread to Turkey and the central Asia region. It happened in the thirteenth and fourteenth centuries. The Characteristics of Sufism or Islamic Mysticism The al-basri, al-adawiyaa, and other orders attracted various followers who shared some of the common ideas that they had learned from those particular cultures and regions. These individuals, in turn, attracted new students or disciples of their own. Through this, the ideas of absolute devotion and asceticism to God spread through the Islamic community, culture, as well as faith. One of the fundamental characteristics of the Islamic mysticism is that there is nothing more vital than the Gods Presence in the world. The Sufis saw that the life they led was a journey in which they had to seek continuously and consistently the direct relation and experience with God. Most of them fundamentally believed that the best way to see God’s experience and attract Him into one’s life was to read consistently and continuously the Koran and Hadith. In addition to that, most of them practiced praying as often as possible. In short, the best way to experience God was to live the simple and disciplined life of a staunch and devout Muslim. However, other orders of Sufis disagreed with this particular position. They felt that, despite always praying, studying the Koran, and performing other regular Muslim duties were of the essence to lead a religious life, and these particular things were not enough. The second characteristic of the Islamic mysticism is that all Muslims should seek direct and emotional experience from God. The Sufis developed fundamental ideas and rituals, which they practiced in informal study groups in homes and mosques. As early as the tenth century, most Sufi centers had been established. A Sufi master was put in charge and acted as a teacher and leader. Later on, some of the students and followers would go on to become teachers and leaders in the Sufi centers. By the end of the twelfth century, Sufi centers would be found in almost all major cities and rural towns throughout the North and West Africa regions as well as the Middle East and Central Asia regions. These centers included schools, hostels and mosques, where most students would find a place to eat and sleep. Arabi’s Teaching and Concepts Ibn Arabi is considered an enigmatic figure in the medieval Sufi culture and tradition. In addition to that, he is considered a controversial exponent of the Islamic mysticism teaching that is also referred to as the unity of being. Ibn Arabi perception and beliefs of the Sufism requires a careful analysis of the concept of Islamic mysticism. Ibn Arabi thinking and teaching area encompassed with God, the human kind and cosmos. All these dimensions are incorporated together through a set of viewpoints. Ibn Arabi work comprises of various types of upward, outward, downward and inward immensity until there is a broad comprehension of all the three realities (Knysh, 1999). Ibn Arabi words are fluid and constantly changing. His world can be defined in literal terms as imaginary. Everything that he discusses is more of an illusion or image that is vague in the eyes of a new reader. In addition to that, Ibn Arabi’s sensibility and resonances portray shamanic viewpoint. For an individual who seeks to understand the concepts and teachings of Ibn Arabi, he or she will be faced with immense mystery and miracles. In addition, they will meet shape-shifting and shamanic teachings that go back and forth across doors where the world does not touch. I will focus here on Ibn Arabi mystical ideas, concepts and teachings as discussed in his book and include the following: The Divine Reality Concept Ibn Arabi teaching is concerned with what is referred to as the divine reality and the individual experience of it. Ibn Arabi communicates to his students that an individual is a part of the system that strives to be in accordance with the Lord and that all people should translate to definitive works that glorify the Lord. The Concept of Origination of the World from Mercy Ibn Arabi teaches that the world originated from the absolute mercy and one day to mercy shall the world return. He emphasizes that any wretchedness and pain is temporary. Ibn Arabi mentions in various places that the Throne of God has four fundamental pillars and that it is held aloft by four bearers in this world and that as the world progresses they shall become eight bearers. Each of these bearers supports the throne, which is indeed the entire universe or what is defined as the kingdom of Allah. The throne bearers are known as the archangels, and some of the prophets are in human forms. The throne bearing is considered part of the honorable jobs. Ibn Arabi declares that he has been honored by Allah to be one of the supreme bearers of a pillar. The pillar he holds is the pillar of treasury and mercy. Ibn Arabi declares that Allah has made him merciful despite all his knowledge of suffering and hardship. Due to this factor, Ibn Arabi teaches that the world originated from mercy and pity the world shall return (Arberry, 1950). The Unification or Tawhid Concept Ibn Arabi teaches the basis of universality, the oneness of the self-existing one and unique essence and the one and only infinite existence. Ibn Arabi introduces the concept of tawhid. Arabi teaches that there is only one being and that that there is no other being other than the one and only being that is self-subsistent. Ibn Arabi and his followers believe that tawhid is not just a matter of understanding the meaning of the term. He emphasizes on following the act and progressing towards the fulfillment of such actions and knowledge to a state of union. Tawhid teaches individuals the concept of unique or absolute existent (Baldick, 1989). The Realms of Responsibility in Ibn Arabia’s Teaching Arabi teaches the concept of taklif that is a term that is used to denote all the total of all the religious duties and obligations that an individual has towards God. God has willingly imposed upon his servants. Throughout his teaching, Ibn Arabi refers to his fellow believers as Mukallafun, which, when translated, means those who have been burdened with the command. Arabi teaches his students that the divine command comes to an end when the believer dies or when all his veils have been lifted or have turned out to be true (Baldick, 1989). The Concept of Tuliba Arabi teaches his followers that the world is held responsible by God for his strict observance of what he refers to as his due. Arabi teaches his followers that God acts as the great governor who is responsible to his superiors for the proper behaviors, morals and well-being of all his subjects. He teaches that all the human beings are answerable to God for their actions. He also states that God plays a fundamental role in keeping all his members from committing acts that might contradict the divine law. He teaches that if any true believer of God fails to restrain himself or herself from committing illegal acts, then God shall abandon him and forfeit his position as a believer (Schimmel, 1975). Therefore, people should always seek to follow the will of God at all times. In addition, Arabi states that believers should carefully weigh their actions on a given scale of divine law in order to achieve certain aspects of divine equilibrium. Arabi teaches his followers that their lives are continuous tests of their ability to remain faithful to God. He emphasizes that the believers can always rely on the guidance of the divine law in order to achieve the salutary equilibrium between the personal dispositions and the divine commands given to the followers by God. Arabi believes that it is the duty of each follower to carry the burden of taklif (Baldick, 1989). The Concept of Haqq Arabi translates the concept of truth to his followers. He reveals that all created things have their truth and that this particular truth has a normative dimension. This particular nature makes various demands for each and expects that we should treat appropriately every created being. The creation as a whole makes what is known as a claim to each, establishing duties and obligations to each. Through this particular arena, God tests each by giving them various tasks to accomplish (Schimmel, 1975). The concept of Sufism and Islamic mysticism is at the core of the Muslim religion. However, there exists so many fundamental inconsistencies with the teachings of Ibn Arabi such that an individual may not get a clear understanding of the teaching. Arabi teaching stands in one particular tradition while at the same time strives to offer other differing perspectives of a number of other valid and invalid religious concepts. The work of Ibn Arabi does not have the unqualified approval of all Sufis. Many Sufi masters hinder their students from studying the works of Ibn Arabi for the fear of misuse and misunderstanding. Moreover, people should understand that just like any other religious teachings, Sufism strives to unite people but not cause conflicts and misunderstanding. Lastly, Sufism focuses on the heart, mind and the body, developing an infinite capacity to plumb the world consciousness and guide individuals towards self-understanding of God because most people are ignorant of the existence of God. Some do not believe that God exists, hence Sufism should be encouraged to aid people understand who God is to them.

Management Information Systems Coursework Example | Topics and Well Written Essays - 1000 words

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1- Robert Adam and William Chamber were two of the most prolific - Essay Example Adam travelled there in 1754, getting valuable knowledge of classical literature and draughtsmanship. He was tutored by two prominent personalities in the field of architecture – Giovanni Battista Piranese of Italy and Charles-Louis Clerisseau of France.5 Chambers too (like Adam) studied architecture and draughtsmanship under French architect Charles-Louis Clerisseau. While in Italy, Chambers did an extensive tour and examination of the Roman ruins and the works of noted Italian architects, especially Palladio.6 A major difference between the two great architects was their style. Both are looked upon as experts in neoclassical style of architecture, or ‘new’ classical style, so called because it represented a revival of classic forms of architecture that both men studied at length in France and Italy.7 While Chambers embodied the essential characteristics of high fashion tastes of his time,8 Adam created his own unique style, which was built on the style of those times.9 As a result of several trips to China, Chambers was deeply captivated by Chinese designs, returning to England with a large number of drawings of Chinese buildings and gardens. While his architectural works did reflect his knowledge and learning of neoclassical architecture (as a result of his visits to France and Italy), his fascination for Chinese designs was distinctly apparent in his later architectural works. Chambers favoured bold exteriors that reflected a blend of Roman, Florentine, Genoese and Venetian styles. He did not favour any startling mannerisms, preferring to place his style somewhere between the laborious, impressive style of Vanbrugh and the lighter, more pure style of Adam. Experts are of the opinion that the outlook of Chambers was more continental and international as compared to Adam.10 One of the only two (the other being Somerset House) famous architectural works of Chambers contains a distinct Chinese design flavour – Kew Gardens (1757

Ethics of Wikileaks

Ethics of Wikileaks Ethical Dilemma Introduction The present research paper is based on the wikileaks ethical dilemma wherein the moral and ethical substance was derogated. The paper focussed on the key aspects of ethical dilemma and what are the dire consequences of the same. Ethics implies knowing the difference between what you have a right to do and what is right to do (Potter Stewart). The quote explains the position of ethics in an individual’s life. It explains what a person ought to do and how far he is right in doing so. The individual in their life should always differentiate his actions with the degree of rightness in it. The individual should have a sense of knowledge whether he is doing the said activity in the right manner or not. It’s not compulsion for one professional that what he ought to do is the right thing to be done. There may be situations where a professional may be seek to do something wrong as per his orders and that situation will pose ethical dilemma on him, whether to follow the orders for the mere will of completing the tasks or whether be ethical and judge the situations from others point of view. This is true that whenever we are seeking any ethical situations, it is important to step into the shoes of the com mon person or the person on the other side and then do the act. This always explains us whether the same actions done by others would cause us the same outcome as we are doing so. (Cohen, 2004) Julian Assange the founder of Wikileaks launched the website on 2006 in Iceland; Assange had three friends/colleagues namely Kristinn Hrafnsson, Joseph Farrell and Sarah Harrison along with her. Harrfnsson who was also related to Sunshine production was carrying on the business. With strength of around 800 non paid reporters, the company operates as a non-profit organization worldwide. The company is involved in publishing secret and insight news to the public of the nation. The reason for the same is that the public should be aware of what is happening in their country and what the government is trying to do for the people in reality. Wikileaks has affected the rights of the government in a good manner. The company shows a transparency of news to the public due to which the government is hampered in support manner. Some people on reading the truth and news about the government leave support on the voting rights and are against the government. In the essay below we shall discuss with certain examples how the votes of the government are affected and the legality of wiki leaks from the government point of view and what the overall impact is. The news and transparency of wiki leaks harm the government and support as it is seen that In Kenya during elections in2007 wiki leaks had exposed a government scam of $3,000,000,000 where the scam had resulted to increase in the disease malaria which resulted in 20% death of children below 5 years and after the scam was exposed the news had turned around about 10% of the votes against the government. The two issues involved are: they should have proper and unhampered information on what the governments are trying to do The information which is a clear part of the business of the government must be properly protected so that it allows discussion and helps in proper and good judgments. There is a certain exception where, just to consider that the government is trying to do a secret project and someone from the wiki leak discovers the same, and the project is such that it may cause some significant losses of life. Hence this information sharing with the public shall be totally defensible as it may also be possible that it’s a major sting operation and the full information has not being obtained by the whistle blower. As for publishing the information may save several lives, but if there has been no whistle blowing or like no harm has been prevented. And the information has been actually created and fixed in such manner to against the public for the government. Or even on a worse consideration the operation or project was actually such to put a strategic operation to actually save certain lives of the people and the information could be a compromised leak and may even back fire. SO this manner it harms a lot to the government and it might not prove to be healt hy hence wiki leaks should work in a more refined manner or along with the government so that the support for both are equally mutual. Talking about the liberal rights to the best of my understanding is that the wiki leaks has no authority and permission from the government of the country or any official agreement through which they shall be allowed to share these information to the public or aware the public of the government secret projects of the government. At the same time since every person has rights to freedom and speech it is not anywhere breaking the law and wiki leaks or Assange has also got high support from the reporters and also the general public because via wiki leaks they get to know about news which they shall know or have authority to know being the citizen of that country. Talking about liberal value, then transparency is not only the liberal value but there are other factors also. Value of legitimacy- people who have some public interest should definitely have democratic mandate or some accountability. Legality is another liberal value- the actions that affect others should have some basis in la w. In a liberal society transparency is very important. Privacy to be the third liberal value- in case of the human affairs the people should have the conduct some communication on the basis of confidentiality. If there is no confidence then there shall be no flow of any useful information. Counting on the overall impact is that wiki leaks is at the verge and has public for and against both for them. Though it proves to be very useful and helpful for the general public at the same time it is very harmful or may cause to be very harmful for the government of the country. Wikileaks cal also proves to be a national threat to the country it may harm the peace and harmony of particular countries and their relationships. If Wikileaks had revealed the fact of the US government that the They spent about $300 billion on the war with Afghanistan which was the money of the US taxpayers citizens then the public might react in a negative manner to the government and the other harm would also be that Taliban had been proven stronger than the war of 2001 then this information leak may have resulted to loose credibility of the military troops and the Taliban would have rallied more troops and the war would have been a disaster. So the support of Wikileaks is strong but the overall impact is neutral as there is some information that has to be confidential and wiki leaks may work with the government is such a manner that it shall not hamper the peace and harmony of the country in a negative manner. Ethics when explained is divided into two halves. The first being the descriptive ethics and the other being the prescriptive ethics. The former explains the descriptive behaviours in the ethics whereas the latter explains the normative ethics that is based on the principles of ethics. The descriptive ethics explains about the position of the individual to have a look at the society, their culture, their practices, and might force them to see such number of things as average, height, weight, and other things. These are the things that differentiate people from each other. The above essay we see the liberal rights of wiki leaks as they only not need to count on the liberal part but also on accountability as it is important to have some information as private and confidential, thought the wiki leaks has support from lot of organisations and the general public. The essay also states how the government is affected for votes and election due to the news of wiki leaks and how it may benefit or harm the elections of the country. Wikileaks may continue doing the work as it is not a crime but the legal aspects shall have to be taken into consideration. References US Government Officials Admit That They Lied About Actual Impact Of Wikileaks To Bolster Legal Effort | Techdirt. (n.d.). RetrievedOctober31, 2013, from http://www.techdirt.com/articles/20110119/14280012733/us-government-officials-admit-that-they-lied-about-actual-impact-wikileaks-to-bolster-legal-effort.shtml The Wikileaks Party vs The Pirate Party | Election Watch 2013. (n.d.). RetrievedOctober31, 2013, from http://2013electionwatch.com.au/analysis/wikileaks-party-vs-pirate-party Wikileaks release has more benefits than drawbacks. (n.d.). RetrievedOctober31, 2013, from http://alleghenycampus.com/2010/10/28/wikileaks-spread-truth/ WikiLeaks growing impact – This Just In CNN.com Blogs. (n.d.). RetrievedOctober31, 2013, from http://news.blogs.cnn.com/2010/11/29/what-is-wikileaks-2/

mission statement analysis :: essays research papers

Analysis Of Mission Statements By Group V-(Sankalp) Anupam Jha(51/04) Rahul Jhamb(53/04) Gitartha Bhuyan(57/04) Bikash Tewari Munesh Shyam  Ã‚  Ã‚  Ã‚  Ã‚   FMS Mission Academic excellence and leadership in university based management education in India through high quality teaching, research, case development, innovative courses and pedagogy of learning. FMS’s vision is to provide world class management education in India through high quality teaching, research, innovative courses & state of the art pedagogy tools. To create leaders for the future that will take India to new heights. To be seen as an institute whose students have sound principles and ethics in them. Components  Ã‚  Ã‚  Ã‚  Ã‚  Score 1. Customers  Ã‚  Ã‚  Ã‚  Ã‚  1 2. Products/Services  Ã‚  Ã‚  Ã‚  Ã‚  3 3. Geographic Markets  Ã‚  Ã‚  Ã‚  Ã‚  3 4. Technology  Ã‚  Ã‚  Ã‚  Ã‚  2 5. Concern for Survival  Ã‚  Ã‚  Ã‚  Ã‚  2 6. Philosophy  Ã‚  Ã‚  Ã‚  Ã‚  1 7. Public Image  Ã‚  Ã‚  Ã‚  Ã‚  1 8. Employees  Ã‚  Ã‚  Ã‚  Ã‚  1 9. Distinctive Competence  Ã‚  Ã‚  Ã‚  Ã‚  1 Average Score  Ã‚  Ã‚  Ã‚  Ã‚  1.66 IMI,delhi Mission IMI, India provides a world-class, internationally oriented management education with a difference in content, delivery, focus, presence and students. Components  Ã‚  Ã‚  Ã‚  Ã‚  Score 1. Customers  Ã‚  Ã‚  Ã‚  Ã‚  1 2. Products/Services  Ã‚  Ã‚  Ã‚  Ã‚  3 3. Geographic Markets  Ã‚  Ã‚  Ã‚  Ã‚  2 4. Technology  Ã‚  Ã‚  Ã‚  Ã‚  2 5. Concern for Survival  Ã‚  Ã‚  Ã‚  Ã‚  1 6. Philosophy  Ã‚  Ã‚  Ã‚  Ã‚  1 7. Public Image  Ã‚  Ã‚  Ã‚  Ã‚  1 8. Employees  Ã‚  Ã‚  Ã‚  Ã‚  1 9. Distinctive Competence  Ã‚  Ã‚  Ã‚  Ã‚  2 Average Score  Ã‚  Ã‚  Ã‚  Ã‚  1.55 IIM Ahemadabad Mission IIMA's mission is to help India and other developing countries improve their managerial practices both in the private and in the public sectors, and adopt superior public policies. It seeks to do this through producing risk-taking leader-managers who will pioneer new managerial practices and set new standards; through producing teachers and researchers who will generate new ideas of International significance; and through purposeful consulting aimed at helping client organizations scale new heights. Components  Ã‚  Ã‚  Ã‚  Ã‚  Score 1. Customers  Ã‚  Ã‚  Ã‚  Ã‚  1 2. Products/Services  Ã‚  Ã‚  Ã‚  Ã‚  2 3. Geographic Markets  Ã‚  Ã‚  Ã‚  Ã‚  2 4. Technology  Ã‚  Ã‚  Ã‚  Ã‚  1 5. Concern for Survival  Ã‚  Ã‚  Ã‚  Ã‚  3 6. Philosophy  Ã‚  Ã‚  Ã‚  Ã‚  1 7. Public Image  Ã‚  Ã‚  Ã‚  Ã‚  2 8. Employees  Ã‚  Ã‚  Ã‚  Ã‚  2 9. Distinctive Competence  Ã‚  Ã‚  Ã‚  Ã‚  2 Average Score  Ã‚  Ã‚  Ã‚  Ã‚  1.77 LBSIM, delhi Mission To develop a center of excellence for value based management and information technology, education and research comparable with the best in the world through continous learning, societal responsiveness and strategic partnership with the industry. Components  Ã‚  Ã‚  Ã‚  Ã‚  Score 1. Customers  Ã‚  Ã‚  Ã‚  Ã‚  1 2. Products/Services  Ã‚  Ã‚  Ã‚  Ã‚  3 3. Geographic Markets  Ã‚  Ã‚  Ã‚  Ã‚  1 4. Technology  Ã‚  Ã‚  Ã‚  Ã‚  1 5. Concern for Survival  Ã‚  Ã‚  Ã‚  Ã‚  3 6. Philosophy  Ã‚  Ã‚  Ã‚  Ã‚  2 7. Public Image  Ã‚  Ã‚  Ã‚  Ã‚  2 8. Employees  Ã‚  Ã‚  Ã‚  Ã‚  1 9. Distinctive Competence  Ã‚  Ã‚  Ã‚  Ã‚  1 Average Score  Ã‚  Ã‚  Ã‚  Ã‚  1.66 IIFT, Delhi Mission To globally strengthen, sustain and professionalise business knowledge through creative research and teaching and learning and by integrating with organisations, institutions and universities both within and beyond national boundary.

Whisper of Aids

Samantha Blum Comp 1 Mrs. L-P 20 January 2012 â€Å"The Whisper of AIDS† is a very powerful speech. Mary Fisher wrote a very effective speech; one that would change a lot of American’s views on AIDS. This speech triggered emotions and brought forth an issue rarely talked about in that time of the world. Mary Fisher’s main point was to rid the stereotypes of people who contracted the sexually transmitted disease, AIDS. Fisher was a Caucasian female. She was not poor, not African American, and not homosexual. She did not contract AIDS from being with multiple partners; she got it from her husband.Fisher wanted people to know that AIDS can happen to anyone. In her speech she said, â€Å"It [AIDS] does not care whether you are Democrat or Republican; it does not ask whether you are black or white, male or female, gay or straight, young or old. † In this speech, she was talking to the Republican National Convention. By comparing the two completely opposite poli tical parties (Republicans and Democrats), it shows that truly anyone can be victims of this disease. Fisher really made people think when she stated, â€Å"Though I am white and a mother, I am one with a black infant struggling with tubes in a Philadelphia hospital.Though I am female and contracted this disease in marriage and enjoy the warm support of my family, I am one with the lonely gay man sheltering a flickering candle from the cold wind of his family’s rejection. † She used a method known as â€Å"pathos†, which is using emotions to convince an audience in what you are saying. By a normal woman comparing herself to the typical stereotypes of AIDS, Fisher opened eyes about this disease. Many people thought only African American’s could contract AIDS because the disease is said to be originated from Africa and the disease was well-known there. Fisher was known to be very wealthy.This also helped people realize it’s not just the poor it can h appen to. Fisher also talked about President Bush Sr. ’s family supporting her through this time. This is interesting because Republicans are known as the â€Å"conservative† party vs. the Democrat party, so typically democrats would have been more likely to accept AIDS epidemic. I believe Fisher brought up President Bush to make Republicans more open to the idea of â€Å"normal† people contracting AIDS. When Fisher told people from the beginning that she got contracted her STD from her husband, she was automatically thought of as honest.It was good for her to be known as honest because then the audience trusted her and really believed in what she had to say. Fisher used pathos many times in this speech. When she started talking about her family, she really hit home to many Americans. Everyone who had children could relate to her at that point. She stated, â€Å"My son Max, now four, will take the measure of his mother. My son Zachary, now two, will sort throug h his memories. I may not be here to hear their judgments, but I know already what I hope they are. I want my children to know that their mother was not a victim.She was a messenger. I do not want them to think, as I once did, that courage is the absence of fear. † In my opinion this was the most touching part of her speech. Talking about her children was really emotional to read and by her stating that she might not be there to hear her judgments made people realize that this disease is serious and deadly. Her final statement, â€Å"To all within the sound of my voice, I appeal: Learn with me the lessons of history and of grace, so my children will not be afraid to say the word â€Å"AIDS† when I am gone.Then, their children and yours may not need to whisper it at all. God bless the children, God bless us all. Goodnight. † showed America that AIDS is not something to be ashamed of and not something that needs to be hidden. Mary Fisher did an outstanding job at i nfluencing people’s thoughts about AIDS. In this time and day, AIDS is well known and it’s not something people are embarrassed to talk about. She made it her goal to let people know AIDS can happen to anyone and warned people to be cautious of it. Fisher changed the life’s’ of many and how we look at AIDS today.

Airtel HRM

Because we cannot provide ARÊTE'S personnel replacement chart we have made our own overview which we belief that must be a little similar to not only AIRTIME but also all other companies in BANGLADESH. The above figure has 2 approaches they are: Approach 1 The first is the traditional approach. Create a chart for each work group similar to the one shown in Figure 1. For each worker, identify at least three back-ups.Indicate by a code whether each worker can do the whole Job at present or if the individual needs additional training. (A typical code is RAN = Ready now as a replacement; RI ? Needs six months of on the Job development to be ready; and RE = Needs one year of on-the-Job development. ) Next to the code, managers can indicate what additional training or practical experience might be needed so that the worker can successfully perform all aspects of the work. This chart can be drafted in a group setting or by a manager and then shared more widely for reaction and improvemen t. Approach 2The second is a more detailed approach and is based on the so-called DIDACTIC Developing a Curriculum. (For more detailed information about the approach, see http://www. Dacca. Org. ) While DIDACTIC has traditionally been used to pinpoint the work activities of one Job or occupation, it can also be more creatively used to list all the work activities of a department or division. DIDACTIC is quite simple. Think of it as based on structured brainstorming. Call all the workers of a department or staff unit together?that can be done by shift?and ask them what they do every day regardless of their respective Jobs.Place each work activity, beginning with a verb, on a single sheet of paper and post it on a wall for everyone to see. (Examples of work activities might include â€Å"meets with prospective donors,† â€Å"advises the programming board,† or â€Å"updates the website. â€Å") When conducting a DIDACTIC session, it is most useful for one person to faci litate and several others to write down the work activities and post them on the wall. Once the brainstorming is finished, the activities can be organized into categories. The result of this session will be a map of all the work activities?essentially, a unimpressive Job description?of a unit or department.Once that (perhaps lengthy) list of work activities has been identified, it is then possible to examine each task to indicate which employees?and how many?perform those activities. Such a comprehensive list of work activities can guide cross-training and on-the-Job training to plan replacements. This approach can also be helpful in identifying and attempting to eliminate time-wasting work activities. It can also reduce the time it takes to train replacements by making clear exactly what work is done. The Job map can be translated into a checklist to guide, and effectively accelerate, on-the-Job cross-training.Such documentation of training will then aid managers in holding employe es accountable for knowing what to do. Promotion means to give a higher position, status, salary and responsibility to the employee. So, the vacancy can be filled by promoting a suitable candidate from the same organization. TRANSFER: Transfer means a change in the place of employment without any change in the position, status, salary and responsibility of the employee. So, the vacancy can e filled by transferring a suitable candidate from the same organization.REHIRING: The employees who have retired from the Job but they are rehired for their contribution and experience also the employee who leave the Job for a long period they also rehired if they apply to the organization internally. JOB POSTING: The major means for recruiting employees for other Jobs within the organization is a Job posting system. Job posting is a system in which the employer provides notices of Job openings and employees respond by applying for specific openings. The organization can notify employees of all J ob vacancies by posting deices, circulating publications or in some other way inviting employees to apply for jabs.In a unionized organization, Job posting and bidding can be quite formal; the procedure often is spelled out in the labor agreement. Is an organization that always focus on internal recruitment, promotions and transfers. They always motivate the internal employees to their career path in right way in AIRTIME. They always show them the right system so that AIRTIME can get their loyal employee and most importantly can recruit their employees internally which cost effective also. Promotion and transfer is highly appreciated in AIRTIME. They promote their employees and sometimes transfer them to other places with facilities.To get promote or to get promotion with transfer the employees must be eligible for some criteria. They are: They have to be on-roll employee of AIRTIME Ltd. Or its subsidiaries; For Brand S – have had at least 12 months of continuous service with AIRTIME services ; For Brand F/SMS, 1&2 – have had at least 18 months of continuous service with AIRTIME or one of its subsidiaries; Form Brand 3 & above – have had at least 24 months of continuous service with AIRTIME or one of its subsidiaries; Have spent at or a Job in another business unit or at another location within the company.Is case if an employee has changed location in the same circle while doing the same Job/role, he/she will be eligible to apply for the UP; Is cases where an employee has accepted a position as a consequence of organization changes, the employee in addition to satisfying the above conditions also needs to spends at least 6 months in the position before he/she is eligible of the UP; For the purpose of counting the minimum tenure as required above the following do not constitute a role change: Additional Jobs added on the existing Job;Job change within the same vertical in a function continuing to report to the same position or manager; Job name change, if the primary duties remain the same; A promotion with no change in responsibilities; Have been rated other than the following ratings ‘ALL', ‘ALL', ‘ALL' in their least performance appraisal in case of Band 1 and above employees; Have been rated other than the ‘AH' rating in their latest performance appraisal in case of Band F, SMS and below employee; This is not applicable to young leaders in their first year training.In addition of fulfilling the above eligibility criteria, in case of a manager electing a candidate from his immediate (6 months) ex-team, he needs to take the consent of the current manager of the team. AIRTIME focuses more in rehiring. Because they belief that hiring an old employee than a new employee is far more better. Because the old employee knows a lot about the organization also knows the tradition and the culture of the organization and also it is cost effective. To rehire AIRTIME has some guideline.An ex-employee can be considered for re-hiring if: He/she has resigned voluntarily during his/her previous tenure; Must not have obtained performance rating of ‘ALL/ALL/ALL or AH' in the appraisal cycle before leaving the service of the company. To be considered for rehiring, an ex-employee has to apply for an open position after the period of recall specified in the following clause has passed and got selected for the same after going through the selection procedure.An employee who had been laid off shall be considered as re-hired when the position he/she has applied for and got selected is different from the position help prior to layoff in the same or different unit, where essential functions, requirements ND/or conditions of employment differ from the position help prior to layoff. From Competition: Re-hiring of ex-employees from competition (I. E.

All Men are Created Equal †English Informal Essay

All Men are Created Equal – English Informal Essay Free Online Research Papers All Men are Created Equal English Informal Essay All Men Are Created Equal. It is a very choice statement, one I think many people seem to of forgotten during periods of our country’s history. This statement I feel was meant to sum up the vast differences that encompass the people of this country, and at the same time, put them all aside, so we all could live in a state of peace. Yet it ponders me today in the early years of the 21st century, how we could still deny equal rights to people in this country. One specific group that I feel currently are being singled out are Gay Americans. Over our nation’s 200+ year history, there always has been one social element of the population that seems to be singled out during any given time in history. In the 1800’s there was the fighting both politically and literally over the aspect of slavery and African Americans. The early 1900’s brought women under the gun, having to strive for equal treatment under the law. African Americans were again brought into the limelight with the fighting for civil rights and protection under the law in the 1950’s and 60’s. The first decade of the new millennium brings with it political and social conflict with the equal treatment and protection under the law of Gay Americans. Although accurate statistics are impossible to gage, there are an estimated 16.5 million Gay Americans that currently have no federal protection under the law. One area that I feel this impact can most be viewed is in the Hate Crime act, originally passed in 1969 but which has been ratified many times since. This act gives specific groups of the population federal protection against crime, and with it allows the FBI to investigate and prosecute people responsible for crimes against the segment of the population. Currently, sexual orientation is not under the list of covered segments. A definitive example of this lack of protection can be illustrated in the beating death of Matthew Shepard, a 21 year old student in Wyoming that was severely beaten and tied to a fence and left to die. His accusers were put on trial, but were unable to be prosecuted at the federal level, because even though this was a hate crime, the elements of the case did not allow it to fall under federal juris diction because the classification of sexual orientation is not under law. Another major right denied to Gay Americans that has become a major subject for fierce debate is the right to marry. Currently, there are over 2000 federal rights that are denied to Gay Americans, simply because they cannot marry; these benefits are as mundane as being able to visit a loved one in the hospital, to not receiving social security or death benefits. Currently Massachusetts is the only state in America where Gay Americans can now legally wed, but the benefits gained from it are only on the state level, and are not extended to the federal level. The current battle for equality over marriage is reminiscent to that of the anti-marriage laws that were law in many states that banned interracial marriage, and were only recently overturned in the mid 1960’s. With the advent of a Republican controlled Senate and House, many people are concerned with the passing of a constitutional amendment that would ban marriage indefinitely for Gay Americans by declaring marriage in the United States as that between a man and a woman only. President Bush, in his most recent State of the Union address, stated that he supports such an amendment. Though it is questionable whether or not it would pass on the federal level, many states such as Connecticut and New York are planning on debating the issue in the current 2005 legislative session. With many countries around the world passing marriage equal laws for Gays, and having protection laws on the books for several decades, it seems that the United States is falling behind in the race for equal protection for all; kind of ironic since we were the first people to coin the statement for equality for all. â€Å"All Men are Created Equal†; has a nice ring doesn’t it? Research Papers on All Men are Created Equal - English Informal Essay19 Century Society: A Deeply Divided EraQuebec and CanadaCapital PunishmentThe Effects of Illegal ImmigrationPETSTEL analysis of IndiaResearch Process Part OneTwilight of the UAWRelationship between Media Coverage and Social andBook Review on The Autobiography of Malcolm XPersonal Experience with Teen Pregnancy

Analysis of Goya's Art Essay Example | Topics and Well Written Essays - 1750 words

Analysis of Goya's Art - Essay Example A painting that depicts the ideologies of the time is from the â€Å"El Tres de Mayo† painted in 1814 with oil on canvas (see Appendix A). This particular painting represented the various movements of the time in terms of politics, culture, society and the philosophies of Goya. Analysis of Goya’s El Tres de Mayo The concepts that are represented in the painting of El Tres de Mayo begin with creating a narrative about the time frame and the Revolts that were occurring during the time frame in Spain. The painting is oil on canvas and is 266 x 345 centimeters. It is currently located at the Prado Museum in Spain and remains a collection that is representative of the changing culture of Spain. The date of release of the painting was in 1814 during the time of the Revolution in Spain and the Napoleonic Wars. The painting represents the subject matter of soldiers working from the political upheaval on one side of the canvas. The other canvas has the common man who is opposed to the political structure. A central man is located on the left side of the canvas with his hands in the air. Two men are lying in the left hand corner of the canvas that are dead while other men are circled around the central man who is holding his hands in the air. Some are bending over to one side while the others on the right are covering their eyes while moving up to a platform. The background behind the common men is a hill while the background behind this is a church or castle with two other buildings that are shaded into the area. The subject matter that Goya creates is one that is noted through specific techniques first. The lines that are in the subject matter create a division through the center of the canvas and build a division between light and dark. This is furthered with the light side of the canvas having the common men while the right side having the darker shades of gray and black. The techniques that Goya use don’t add in colors but instead use only shade s of white, gray and black as well as some browns. These are designed to blend into the other colors and to create lines while showing a darker subject matter that is representative of the revolts at the time. The shading that is used then moves into the division of light and dark between the two sides. This helps to accent the main subject matter of the common man while the other lines are pointing toward this as a highlight in subject material. The shading and the lines that are used are further highlighted with divisions that Goya creates through the individual subject matter of each of the men in the canvas. The lines are the main representation, specifically with the soldiers on one side. The perspective and lines remains straight with the stance of each of the soldiers while the guns are all held at a 90 degree angle. This helps to accent the organization of politics and points at how this creates the common man to become subjected to the political movements of the time. The l ines in the background of the building structures further highlight the revolts and problems that occurred at the time. The lines and divisions that are created on the side which is with lighter shades remains more chaotic and highlights the loss the men are going through. Instead of straight angles, there are rounder and more curved lines through each of the men, such as them bending over or falling. The only man who has a straighter angle is the main subject, shown by raised hands in the air. This highlights the common man and

Marketing for Dell Computers Essay Example | Topics and Well Written Essays - 2750 words

Marketing for Dell Computers - Essay Example On account of promoting their printer business I am to describe their marketing management team the basic concepts of marketing related techniques to promote the sales of printers. Based on an overall analysis regarding past performances of the company, I adopted a systematic plan of marketing strategy for the promotion of company’s printer sales. I find this marketing strategy is worth for their management to achieve the objective within minimum time frame in an efficient and effective manner. On the basis of the case study on the company’s performance, and further analysis, I prepared a report incorporating various aspects and techniques of marketing management and submit to the Chairman-cum-CEO of the company. This report will definitely be a suitable guide for senior management team of M/s Dell Computers which would as I presume, rejuvenate the team for delivering their maximum efforts in a right perspective for achieving the goal. In this report the different stages of marketing, marketing approach, targeting, positioning and related relevant topics are explained. As a result to the efforts taken by me for the research and analysis , the best possible techniques and application of marketing management are narrated in this report and necessary recommendations compiled from the analysis are also mentioned at the end. The top management of the company must adhere to the guidance on account of rendering their best services to ensure improvement in sales of printers by reaching right customers across the difference parts of the world in right time. Here is a marketing related quote.† (Contardo 2004). Once Mr Peter Drucker, an eminent management thinker and the father of business consulting stated that "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: